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Free Delivery accross UAE

No Shame, ony beauty here...

Welcome to our store

-15-40% in the offers section

Welcome to our store

Free Delivery accross UAE

No Shame, ony beauty here...

Welcome to our store

-15-40% in the offers section

Shameless Sophie

Shameless Sophie

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ANTI-AGING AND MOISTURIZING TONIC LOTION - 200mlANTI-AGING AND MOISTURIZING TONIC LOTION - 200ml

ANTI-AGING AND MOISTURIZING TONIC LOTION - 200ml

Regular price Dhs. 40.00
ANTI-AGING MICELLAR CLEANSING MILK-250mlANTI-AGING MICELLAR CLEANSING MILK-250ml

ANTI-AGING MICELLAR CLEANSING MILK-250ml

Regular price Dhs. 35.00
Bidalli Vegan Calming Pure Facial CreamBidalli Vegan Calming Pure Facial Cream
Hot sale 18% off

Bidalli Vegan Calming Pure Facial Cream

Regular price Dhs. 130.00 Sale price Dhs. 106.60
Bidalli Vegan Centella Asiatica TonerBidalli Vegan Centella Asiatica Toner
Hot sale 18% off

Bidalli Vegan Centella Asiatica Toner

Regular price Dhs. 45.00 Sale price Dhs. 36.90
Bidalli Vegan Green Mild Cleansing BalmBidalli Vegan Green Mild Cleansing Balm
Hot sale 18% off

Bidalli Vegan Green Mild Cleansing Balm

Regular price Dhs. 130.00 Sale price Dhs. 106.60
Bidalli Vegan Hyaluronic Essential TonerBidalli Vegan Hyaluronic Essential Toner
Hot sale 18% off

Bidalli Vegan Hyaluronic Essential Toner

Regular price Dhs. 45.00 Sale price Dhs. 36.90
Bidalli Vegan Tone Up Vita-C Glow Sun LotionBidalli Vegan Tone Up Vita-C Glow Sun Lotion
Hot sale 18% off

Bidalli Vegan Tone Up Vita-C Glow Sun Lotion

Regular price Dhs. 100.00 Sale price Dhs. 82.00
Bidalli Vegan Tone-Up Pure Vita SerumBidalli Vegan Tone-Up Pure Vita Serum
Hot sale 18% off

Bidalli Vegan Tone-Up Pure Vita Serum

Regular price Dhs. 90.00 Sale price Dhs. 73.80
BRATZ BRATITUDE LINER
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Shade Name
JET BLACK

BRATZ BRATITUDE LINER

Regular price Dhs. 39.00
BRATZ GOSSIP LIPZ MATTE LIPSTICKBRATZ GOSSIP LIPZ MATTE LIPSTICK
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Shade Name
SASSYBONITARED CARPET

BRATZ GOSSIP LIPZ MATTE LIPSTICK

Regular price Dhs. 35.00
DEBORAH LOVE MY LASHES MASCARA LONG
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Shade Name
BLACK

DEBORAH LOVE MY LASHES MASCARA LONG

Regular price Dhs. 40.00
DEBORAH MILANO 24ORE LIPLINERSDEBORAH MILANO 24ORE LIPLINERS
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Shade Name
1 - NATURAL BEIGE2 - NATURAL ROSE3 - BRICK4 - BROWN5- CHOCOLATE7 - ANTIQUE ROSE11 - MAUVE12 - PLUM13 - NATURAL BRICK14 - NATURAL TAUPE

DEBORAH MILANO 24ORE LIPLINERS

Regular price Dhs. 27.00

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ACCESSORIESAll FaceALL PRODUCTSBeautyBESTSELLERS MAKEUPBESTSELLERS SKINBIDALLIBIDALLI SKINBLESSED MOONBLESSED MOON FaceBlushCLEANSERSConcealerContourDEBORAHDEBORAH ACCESSORIESDEBORAH MAKEUPDERMOLABDERMOLAB SKINCAREElyzaELYZA MAKEUPEYE CAREEyebrowsEyelinerEYESEyeshadowFaceFace CreamFace PalettesFeatured CollectionsFOOD STORYFOOD STORY SKINFoundationGOSHGOSH ACCESSORIESGOSH MAKEUPGOSH SKINHighlighterHip ChicHydrating Skin ProductsLip BalmLip GlossLip LinerLip OilLip TintLIPSLipstickMakeup RemoverMascaraMIKYAJYMOISTURIZERSOFFERSPowdersPrimerProductsRUDE - vegan makeupRUDE ACCESSORIESRUDE VEGAN MAKEUPSaleSetting SpraySKIN CONCERNSSOO'AESOO'AE SKINSUNTOP PICKSUNICORN GLOWUNICORN GLOW MAKEUPWomen
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Reviving Your Sense of Beauty = Shameless Revolution =
Reviving Your Sense of Beauty = Shameless Revolution =
Reviving Your Sense of Beauty = Shameless Revolution =
Reviving Your Sense of Beauty = Shameless Revolution =
Reviving Your Sense of Beauty = Shameless Revolution =
Reviving Your Sense of Beauty = Shameless Revolution =
Reviving Your Sense of Beauty = Shameless Revolution =
Reviving Your Sense of Beauty = Shameless Revolution =
Reviving Your Sense of Beauty = Shameless Revolution =
Reviving Your Sense of Beauty = Shameless Revolution =

Get refreshed for the Fall Season

Elyza Clean MascaraElyza Clean Mascara
Quick add
Shade Name
BLACK

Elyza Clean Mascara

Regular price Dhs. 149.00
GOSH VELVET TOUCH LIPSTICK MATTGOSH VELVET TOUCH LIPSTICK MATT
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Shade Name
002 Rose003 Antique007 Cherry010 Smoothie012 Raisin013 Cinnamon014 Cranberry015 Grape022 Orchid023 Chestnut024 The Red025 Spice026 Antique Rose027 Mauve029 Runway Red030 Ruby Blush031 Indian Summer032 Sunset Vibe033 Plum Perfection034 Forever Flirty
Hot sale 25% off

GOSH VELVET TOUCH LIPSTICK MATT

Regular price Dhs. 75.00 Sale price Dhs. 56.00
GOSH Dewy Foundation Drops 12 mlGOSH Dewy Foundation Drops 12 ml
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Shade Name
002 Porcelain004 Fair006 Medium008 Tan010 Deep

GOSH Dewy Foundation Drops 12 ml

Regular price Dhs. 90.00
GOSH VELVET TOUCH LIPLINER WATERPROOF GOSH VELVET TOUCH LIPLINER WATERPROOF
Quick add
Shade Name
Shade - 001 - NOUGAT CRISPShade - 002 - ANTIQUE ROSEShade - 012 - RAISINShade - 016 - THE RED

GOSH VELVET TOUCH LIPLINER WATERPROOF

Regular price Dhs. 53.00
GOSH Eyeconic Shadows, 2 in 1GOSH Eyeconic Shadows, 2 in 1
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Shade Name
Basic BSassySavageClassy
Hot sale 48% off

GOSH Eyeconic Shadows, 2 in 1

Regular price Dhs. 95.00 Sale price Dhs. 49.40
Hip Chic That Fresh Hair Scalp Tonic Apple VinegarHip Chic That Fresh Hair Scalp Tonic Apple Vinegar
Hot sale 20% off

Hip Chic That Fresh Hair Scalp Tonic Apple Vinegar

Regular price Dhs. 65.00 Sale price Dhs. 52.00
RUDE ROARING 20S MATTE LIPSTICKRUDE ROARING 20S MATTE LIPSTICK
Quick add
Shade Name
RITZYDAZZLEJAZZYPROVOCATIVEDECADENTREBELLIONLAVISH

RUDE ROARING 20S MATTE LIPSTICK

Regular price Dhs. 36.00
RUDE MENTOS SOFT MATTE LIP CRAYONRUDE MENTOS SOFT MATTE LIP CRAYON
Quick add
Shade Name
Berry SweetDark Cherry
Hot sale 33% off

RUDE MENTOS SOFT MATTE LIP CRAYON

Regular price Dhs. 49.00 Sale price Dhs. 32.83
Soo'Ae Beauty Sleep Rebooting EssenceSoo'Ae Beauty Sleep Rebooting Essence
Hot sale 25% off

Soo'Ae Beauty Sleep Rebooting Essence

Regular price Dhs. 69.99 Sale price Dhs. 52.49
GOSH-SHAPE-UPGOSH-SHAPE-UP
Quick add
Shade Name
001 Fair - Medium002 Medium - Deep003 COOL BEIGE

GOSH SHAPE UP

Regular price Dhs. 94.00
DEBORAH SUPER VINYL NO TRANSFER SHAKE LIPSTICKDEBORAH SUPER VINYL NO TRANSFER SHAKE LIPSTICK
Quick add
Shade Name
Rose 01Caramel 02Cherry Pink 03Signature Red 04
Hot sale 27% off

DEBORAH SUPER VINYL NO TRANSFER SHAKE LIPSTICK

Regular price Dhs. 72.00 Sale price Dhs. 52.56
Soo'Ae Bakuchiol Smoothing Serum
Hot sale 25% off

Soo'Ae Bakuchiol Smoothing Serum

Regular price Dhs. 90.00 Sale price Dhs. 67.50
DEBORAH MILANO 24ORE LIPLINERSDEBORAH MILANO 24ORE LIPLINERS
Quick add
Shade Name
1 - NATURAL BEIGE2 - NATURAL ROSE3 - BRICK4 - BROWN5- CHOCOLATE7 - ANTIQUE ROSE11 - MAUVE12 - PLUM13 - NATURAL BRICK14 - NATURAL TAUPE

DEBORAH MILANO 24ORE LIPLINERS

Regular price Dhs. 27.00
GOSH Skin Care Vitamin C Booster 30mlGOSH Skin Care Vitamin C Booster 30ml

GOSH Skin Care Vitamin C Booster 30ml

Regular price Dhs. 119.99
GOSH OH MY GLOW BRONZING DROPSGOSH OH MY GLOW BRONZING DROPS
Quick add
Shade Name
001 Sun Glow002 Dewy Drops

GOSH OH MY GLOW BRONZING DROPS

Regular price Dhs. 90.00
BRATZ BRATITUDE LINER
Quick add
Shade Name
JET BLACK

BRATZ BRATITUDE LINER

Regular price Dhs. 39.00
GOSH VELVET TOUCH LIPSTICK GOSH VELVET TOUCH LIPSTICK
Quick add
Shade Name
60 Lambada86 Kitsch122 Nougat159 Boheme160 Delicious161 Sweetheart180 Mocha Mood181 Iconic182 Paris Rouge183 Love Bae184 Strawberry Latte
Hot sale 20% off

GOSH VELVET TOUCH LIPSTICK

Regular price Dhs. 70.00 Sale price Dhs. 56.00

Explore Our Brands

For Moments of Beauty

GOSH

Danish beauty, quality, production

BIDALLI

100% vegan, clean beauty

DERMOLAB

To maintain the skin's youth at every age

HIP CHIC

Your best wash day yet!

RUDE

Vegan makeup with an attitude

ELYZA

Clean, intense mascara

DEBORAH

Perfect products for a true #EveryDayDiva makeup!

SOO'AE

Fun, modern and effective clean beauty

UNICORN GLOW

Discover your inner unicorn

FOOD STORY

Feed your skin

Why is Sophie Shameless?

Because she discovered than less than 5% of women feel beautiful. Take that in.

Sophie is here to Shamelessly remind each one of you that Shameless > Flawless...

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